“WHIZDOM’s valuable analysis and recommendations based on their interviews with our global corporate customers will enable HP to competitively develop and market our next-generation handheld solutions.”
— Director, Enterprise Product Marketing, Hewlett-Packard
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Companies planning to launch high technology products and services in the market face myriad business challenges including meeting customer needs, facing competitive threats and meeting sales targets with limited sales and marketing resources.
WHIZDOM helps Clients obtain valuable information from prospective corporate customers to enable product marketing executives to make better, more informed, business decisions about the products and services they bring to market.
Clients turn to WHIZDOM because we have the experience and expertise to execute product marketing initiatives to help Clients bring products to market, enter new markets, increase market share and maximize ROI from product marketing efforts.
Client Goals
- Launch technology products successfully
- Gain market share
- Shorten time-to-market for technology products and services
- Achieve sales goals and targets
Challenges Faced
- Launch technology products in a busy, crowded, competitive market
- Time constraints and limited resources
- Entrenched competitors
- Differentiate offerings from those of competitors
- Communicate value proposition and establish positioning
Our Expertise
- Interview corporate customers to determine needs; Obtain input on desirable features, functions and capabilities
- Provide product marketing executives with the information they need to make informed business decisions to market technology solutions to corporate customers
- Go-to-market plan development
- Manage and plan launches for technology products and services
- Develop business plans, marketing plans, marketing programs, sales tools and training materials and marketing requirements documents (MRD)
- Provide analysis of competitive landscape, business and market opportunities, market segmentation, market research
- Execute and manage piloting of products, services and solutions with strategic corporate accounts
- Develop metrics and milestones for measuring the performance of sales and product marketing programs
